Five ways to improve your website

1. Find and Fix Broken Links and Other Errors

There are a number of online services that can check your site for problems. You can set these to run
automatically on a schedule, and to send you a report. The checkers can do various things, from
checking links to spell checking and HTML checking. Most of these services provide free demo
reports, by the way—they’ll check a few pages, maybe even 100, on your site and send you the
report so you can see what you’ll get when you sign up.
LinkAlarm: http://LinkAlarm.com/
Doctor HTML and RxHTMLPro: http://www2.imagiware.com/
NetMechanic: http://www.NetMechanic.com/
Web Site Garage: http://websitegarage.netscape.com/
Tucows Library: http://www.tucows.com/
Dr. Watson: http://watson.addy.com/

2. Make Sure Your Site Looks Good in All Browsers
One of the biggest frustrations for anyone creating Web pages is the fact that what looks fine in one
browser may look terrible in another. It’s an unfortunate fact that not all browsers are equal. How,
then, do you avoid problems? Really the only way to be sure is to check your work in different
browsers. Which? Well, there’s the problem. There are so many different browsers, versions of
browsers, and operating systems, that there’s no way you’ll be able to check all the possibilities.
NetMechanic at http://www.NetMechanic.com/ has set up a service called Browser Photo. This
service tests your pages on 14 different browser/operating system combinations, a combination of
AOL, Internet Explorer, Netscape Navigator, WebTV, and Opera (including 11 different Explorer
and Navigator versions), a variety of different screen sizes, and three different operating systems: PC,
iMac, and WebTV.

3. Add a Heading or Tag Line to Your Name Plate
The name of a product or a company is rarely in itself a compelling marketing message. Therefore
you should hardly ever head a Web page with the name of the product or company. Instead, craft a
compelling statement of the benefit someone gets out of buying the product or doing business with
the firm. After that hook you can introduce the identity of the Web page’s sponsor.

4. Include a Guarantee and a Privacy Statement
If you’re selling something on your site, a guarantee will help take away the feeling of risk. If you’re a
smaller, relatively unknown company you need to establish credibility fast. Offering a guarantee will
increase orders more than it will cost in returned items. You also should include a privacy statement
when asking visitors to provide information, namely their e-mail address.

HOW TO DO EMAIL MARKETING

HOW TO DO EMAIL MARKETING

E-mail advertising really can work. E-mail advertising is getting a good reputation these days, as
people realize that it can be affordable and effective, but not all e-mail advertising is such a great
idea. There are four main problems to watch out for:


1. Classified Ad E-Mails Don’t Work
Some newsletters sell classified ads. You buy a few lines and your ad runs along with scores of others.
These ads almost never work. Few people read these ads—in fact many of these newsletters probably
aren’t read at all, having been subscribed to in order to enter a drawing. Even if they are read, people
tend to quickly scroll past the classifieds.
If you can find a newsletter with cheap classified ads, go ahead and try it. Create a doorway page to
track incoming visits and see how many people hit that page. Probably very few. Remember, the best
way to place an ad in a newsletter is in the editorial content, separated from any other ads the
newsletter may be carrying. The better the content and the fewer ads in the newsletter, the better
your ad is likely to work.


2. Ads Sent Solo to Opt-In Lists Don’t Work
E-mail message ads sent by themselves to opt-in lists probably won’t work well. If the message carries
nothing but an ad, people will read the subject line, and unless it’s a really good subject line, just
delete the message. Remember, people are flooded with e-mail, so they’re using the Delete key a lot.



3. E-Mail Advertising Isn’t Always Cheap
Some opt-in lists are way too expensive. We looked at a number of opt-in lists recently and found
that prices seem to be from as little as eight cents up to as much as thirty cents a name. Eight cents
per name is a CPM of $80, which is toward the high end for banner advertising. Thirty cents a name
represents a CPM of $300!
Can you make money at those rates? In many cases the answer is clearly no! It may be possible if
you’re selling a high-cost item. For instance, if you are selling Web-hosting services and expect each
customer to bring you $300 in the first year, you may find it effective. If you’re selling a book that
costs $19.95, however, the chance of you making money with this sort of advertising is slim to none.
It’s quite possible to find advertising in newsletters at much lower rates. The CPM for targeted
newsletters is often around $35, but rates can be much lower, around a dollar or two.


4. The “Real Numbers” Issue
The numbers problem is tricky, and right now, there’s no easy answer. If you buy advertising in a
newsletter, how do you know you’re getting what you paid for? If you pay for 50,000 subscribers,
how do you really know that you’re getting 50,000, and not 40,000—or 10,000? We can tell you
that some newsletter editors are inflating their numbers … at least, that’s the rumor among
newsletter editors, and after all, it makes sense that some would be doing so. It’s too easy to get away
with.
Right now most newsletter-advertising money is being spent on faith; people are simply taking the
seller’s word. In a lot of cases numbers are inflated. Many list owners probably don’t clean their lists
often, for instance, and a large list can quickly build up thousands of bad addresses

How to do Email courses

How to do Email courses


Multipart e-mail courses can be more powerful than online articles and e-zines because customers
give you permission to contact them repeatedly in a concentrated period of time. If you deliver highquality
content in your follow-up mailings, you have a real opportunity to embed your brand image
quickly. When setting up the individual messages of your course, keep these five points in mind and
you’re sure to score more points with your students.



1. Use Consistent Subject Headings
If your first lesson carries the subject line “Search Engine Ranking Tactics: Day One,” don’t use
“More Search Engine Tactics” for the second lesson. Be consistent and use “Search Engine Ranking
Tactics: Day Two.” Readers will recognize your course much more easily when the lessons are
consistently labeled.


2. Start with a Short Reminder Notice
At the top of each e-mail message, tell recipients why they are receiving it. Especially if your
segments are delivered days apart, this notice will remind people that they requested multiple
mailings from you. Believe it or not, some people will forget and accuse you of sending spam. A
simple notice like this should do: “This message is part of the five-step Hula dancing course you
recently signed up for. Enjoy!”


3. Include Your Course’s Title and an Author Byline
Reinforce the name of the course and what the reader is about to absorb. Using the same wording
that’s used in the subject line would be ideal. Right below the lesson title, put an attribution like “by
Fred Jones—The Geometry Geek” or “by Penny Smith, author of 50 Ways to Cheat Your Lover.”
In other words, get brand identity established early in each message.

4. End with a Teaser for the Next Lesson
Always conclude your lessons with a line such as, “Tomorrow, I’ll reveal the five things the IRS
doesn’t want you to know about medical deductions. See you then.” Create some excitement and
give your readers another reason to look forward to the next segment of your course.


5. Include a Final Brand-Building Blurb
Use the end of your message to once again squeeze in a brand-related message. For instance, I might
include a final blurb that reads, “Brought to you compliments of Bob Baker and The Buzz Factor.

How to fix common PC errors

You can save loads of money by educating yourself on some of the simple ways to fix common computers problems . Of course there are major problems with computers which require the services of an expert. However before you rush out, find out about some of the do –it –yourself things that you can do. Thousands of people rush to the experts when they encounter even the smallest problem .Some of the less than trustworthy experts hold the computer or laptop for a day do minor resetting and whoa- they charge a few hundred dollars for their services.

Introduction

As the windows operating system has developed so have the number of error messages. Now there are thousands upon thousands of errors messages that could potentially show up in your computer.

Your computer wont start

This is the most frustrating problem with a laptop or a computer. You turn on your computer and all you get is a blank screen or the computer will come on and then go off.

First of all this bring us to the point of backing up your computer as safeguard your work at all times and make sure you never lose your work or those treasured pictures of grandma. You can set up automatic backups so that you never totally lose all your work.

However if your computer wont start the first thing to do is to check all the plugs are properly hooked up. Also make sure that the power cable switches are on. You would be surprised at the number of people who make this mistake and then assume there is a problem with their computer. Trying jiggling some of the cables – as some may have come lose and not fitted properly. Of course be careful not to touch any naked cables that can give you an electric shock.

After you make sure all the cables are plugged properly, then you should restart your computer again. If the problem persists then undertake the following steps.

Usually the problems are related to either software, hardware and or the operating system.

First you can go online- of course using another or someone else’s computer – and visit the Microsoft help and support page. Here you are likely to find helpful tips –that relate to the particular problem you are facing. The website has a list of common PC problems.

The Help Key

However if your computer is able to start then this is what you should know. The F1 key is the magic key that everyone should know about. When many software programs are running, whether Excel, or word if you push the F1 key the help menu specific to that program will appear. This can easily take you through the steps towards diagnosing your problem and fixing it.

Software loading problems.

Suppose you are trying to install a software program and it won’t work? The program may be freezing or malfunctioning. There are several things that you can do.

You should check to ensure that the software is compatible with your PC or Mac or the actual operating system. . Secondly ensure that your computer has the minimum system requirements.

If still having a problem, close all open programs and windows that you are not using .Then try running the program again.

The other thing you should do is to check hard drive space. If you have too many documents in your PC then it may not have enough space to load additional software .Indeed you should ensure that your computer always have additional space so it can run properly. You can do this by uninstalling programs that you no longer use and defragmenting your computer regularly. This allows extra space to become available.

If your computer states that “The Program Has Performed an Illegal Operation” then it could mean that there are problems with the memory, drivers, a bad registry, or many other problems that are preventing the particular program from running. However this is usually solved by reboot your computer. However the documents that you have been working on are usually lost. You can also use the ctrl+ Al+ delete to perform this recovery task.

The next step you should take is to check the software company’s website or manuals for common installing problems. Usually the manuals have some of the common installation problems that customers encounter. These can be very helpful.

The other thing you should do is to scan your computer for viruses and spy wares. Viruses can cripple your computer and prevent them from starting up or running properly. Spy wares are also leading causes of identity theft. If you have the original scan disk, you can insert it and run the anti virus programs from that.





If your computer is turning on, then you can rerun the scan from your desktop.

The other thing you should check is to ensure that your internet connection is on. If its not, you could behaving problems loading your software especially if it requires registration. Check the Microsoft help and support section for more tips.

Hardware problems

Sometimes the problem is related to the hardware. The first thing to do is to ensure that the key board, the hard drive, the monitor are connected properly. Please check the set up manuals that come with the computer.

As mentioned earlier, make sure that the computer is plugged in properly and that it’s powered on. Make sure that the monitor is turned on, as well as the hard drive.

One of the common errors is loading up the drivers- these can be loaded automatically directly from the internet .However sometimes the computer comes with disks for loading the drivers. If so, just insert them – as instructed- and run them. Problems with drivers are one of the common PC problems.

System failure

You know you have system failure when the computer will not turn on –even after doing all the above. Or it will turn on and then go off again. First thing is to disconnect all the power and then reconnect it again. You can try to undertake advanced booting options (usually the computer will provide you with some rebooting options). You should try and run it on safe mode. If you had loaded a software program before the problems started you can uninstall that program. The last thing you should do is to completely restore your system whether it is Windows vista, Windows XP etc. Finally you can check for more assistance at the Microsoft help and support.

Hard drive failure

This is when hard driver has been corrupted by a virus, a fall or something else. You know this because the computer won’t turn on; it makes scratchy noises or just freezes when you try to start it. If you have boot CD you can use it to try and reboot your computer. Go online and find tips and other free system recovery tools. The last thing that you can do is to send it to a data recovery expert.

Resources

For more tips go to my website computers and Internet-Charles Bertmann!.

If you think that your computer has a virus or spy ware- that could lead to identity theft you can get a free scanClick Here!. If you need a FREE registry cleaner then Click Here!